Once a marketplace business is operating, supply happily serves demand. However, when your marketplace is just getting started, you must convince one side of the marketplace to commit before the other side. This is known as the “chicken-and-egg problem”, and solving it is one of the biggest barriers to launching a marketplace business. Below are…
Tag: marketplace
Journal Report 17: How to Kickstart and Scale a Marketplace Business (1)
How to Kickstart and Scale a Marketplace Business Phase 1: Crack the chicken-and-egg problem Part 1: Constrain the marketplace Part 2: Decide which side of the marketplace to concentrate on Part 3: Drive initial supply Part 4: Drive initial demand Phase 2: Scale your marketplace Part 1: Determine if you are supply or demand constrained…
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