Journal Report 17: How to Kickstart and Scale a Marketplace Business (1)

How to Kickstart and Scale a Marketplace Business Phase 1: Crack the chicken-and-egg problem Part 1: Constrain the marketplace Part 2: Decide which side of the marketplace to concentrate on Part 3: Drive initial supply Part 4: Drive initial demand Phase 2: Scale your marketplace Part 1: Determine if you are supply or demand constrained…